Google Analytics 4
By Ucraft
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A powerful analytics service that enables you to measure traffic and engagement across your websites and apps.
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Category:
Popular Apps
Version:
1.0
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Benefits of Google Analytics 4
App and Web Properties
Google Analytics 4 introduces a more unified approach to tracking data for both websites and mobile apps within a single property. This allows businesses to gain a more holistic view of user interactions across different platforms.
Event-Driven Data Model
GA4 relies heavily on event-based tracking, which means it focuses on capturing specific user interactions and events, such as page views, clicks, video plays, form submissions, and other custom events. This approach provides more flexibility and a deeper understanding of user behavior.
Machine Learning and Insights
Google Analytics 4 leverages machine learning to provide more advanced insights and predictive metrics, helping businesses identify trends, customer segments, and opportunities for improvement.
Details
Custom dimensions and metrics creation.
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